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Alumni Development
It's cheaper to keep a customer than to get a new one or recapture one lost. -- common marketing concept

It takes less effort to let water run downhill than it does to make it run uphill. -- Will Rogers

There are two types of alumni - those who are already and those who aren't yet. -- Me

Continued Alumni Development Your Objectives for This Session
At the end of this session, you should:

  • Know what continued alumni development means
  • Believe continued alumni development important
  • Understand how to create a program for continued alumni development
Making Sure We Agree On What Continued Alumni Development Means
  • What is continued alumni development?
  • What's the point? Why would we want it?
Setting Program Objectives
  • Like an engineering problem, you must start out by defining the "problem" to be solved.
  • Every chapter's situation will be different
  • In defining the problem, start by thinking of what you want at the end
Start With The End In Mind
  • What might a Brother want to know?
    • Knowledge?
    • Skills?
    • Abilities?
    • Attitudes?
  • Why would he want this? How do you know?
Think About The Constraints
  • Where else can he get what we plan to give?
  • What knowledge, skills, abilities do we need to deliver on the objectives?
    • Do we have them?
    • Can we get the ones we don't have?
  • Can alumni devote the time program requires?
Delivery
  • How can you deliver on the objectives? (methods)
  • Of the options, which ways are best?
What is the "End"
  • How do we define the "end?"
    • intermediate "end" points
    • final "end" point
  • How do you identify if you are a success at the "end?"
Applying What You Know
  • Okay, this stuff is only useful if you can really apply it - so let's give it a shot.
  • Split into groups
  • Create a one-faceted (I, S, P) program for a one year period

From a presentation by Tim Eiler at Triangle Fraternity's Herbert F. Scobie Leadership School, August 1998.

Download a copy of this presentation in PowerPoint 97/98 format.

 
 

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