| It's cheaper to keep a customer than to get a new one or recapture one lost. -- common marketing concept
It takes less effort to let water run downhill than it does to make it run uphill. -- Will Rogers
There are two types of alumni - those who are already and those who aren't yet. -- Me
Continued Alumni Development
Your Objectives for This Session
At the end of this session, you should:
- Know what continued alumni development means
- Believe continued alumni development important
- Understand how to create a program for continued alumni development
Making Sure We Agree On What Continued Alumni Development Means
- What is continued alumni development?
- What's the point? Why would we want it?
Setting Program Objectives
- Like an engineering problem, you must start out by defining the "problem" to be solved.
- Every chapter's situation will be different
- In defining the problem, start by thinking of what you want at the end
Start With The End In Mind
- What might a Brother want to know?
- Knowledge?
- Skills?
- Abilities?
- Attitudes?
- Why would he want this? How do you know?
Think About The Constraints
- Where else can he get what we plan to give?
- What knowledge, skills, abilities do we need to deliver on the objectives?
- Do we have them?
- Can we get the ones we don't have?
- Can alumni devote the time program requires?
Delivery
- How can you deliver on the objectives? (methods)
- Of the options, which ways are best?
What is the "End"
- How do we define the "end?"
- intermediate "end" points
- final "end" point
- How do you identify if you are a success at the "end?"
Applying What You Know
- Okay, this stuff is only useful if you can really apply it - so let's give it a shot.
- Split into groups
- Create a one-faceted (I, S, P) program for a one year period
From a presentation by Tim Eiler at Triangle Fraternity's Herbert F. Scobie Leadership School, August 1998.
Download a copy of this presentation in PowerPoint 97/98 format.
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